For the sake of simplicity, these technologies are briefly referred to in this document as “Tracking Tools”, unless there is reason to differentiate.
For instance, although cookies can be used in both web and mobile browsers, it would be inappropriate to talk about cookies in the context of mobile applications, since these are tracking tools that require the presence of a browser. For this reason, within this document the term Cookie is only used to refer specifically to that particular type of Tracking Tool.
Some of the purposes for which Tracking Tools are used may also require the User’s consent. If consent is given, it can be revoked freely at any time by following the instructions in this document.
This Website uses Tracking Tools managed directly by the Controller (commonly called “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly called “third-party” Tracking Tools). Unless otherwise specified herein, such third parties have access to their respective Tracking Tools.
Duration and expiry of Cookies and other similar Tracking Tools may vary depending on what is set by the Controller or each third-party provider. Some expire at the end of the User’s browsing session.
In addition to what is specified in the description of each of the categories below, Users may obtain more detailed and updated information on the duration, as well as any other relevant information – such as the presence of other Tracking Tools – in the privacy policies of the respective third-party providers (through the links made available) or by contacting the Controller.
Activities strictly necessary to ensure the operation of this Website and the provision of the Service
Other activities involving the use of Tracking Tools
Simple interactions and functionality
This Website uses Tracking Tools to enable simple interactions and activate features that allow Users to access certain resources of the Service and simplify communication with the Controller.
- Management of User databases. These types of services allow the Data Controller to build user profiles from an email address, name or any other information that the User provides to this Website, as well as to track the User’s activities through statistical features. This Personal Data may also be cross-referenced with publicly available information about the User (such as social network profiles) and used to build private profiles that the Data Controller may view and use to improve this Website.
Some of these services may also allow for the scheduled sending of messages to the User, such as emails based on specific actions taken on this Website.
Improving the experience
This Website uses Tracking Tools to provide a personalised user experience, allowing for better management of personal settings and interaction with external networks and platforms.
- Interaction with online survey platforms. This type of service allows you to interact with online survey platforms, operated by third parties, directly from the pages of this Website.
If one of these services is installed, it is possible that, even if Users do not use the service, Usage Data related to the pages where it is installed will be collected. Hotjar Poll & Survey widgets (Hotjar Ltd.) The Hotjar Poll & Survey widgets are services that allow interaction with the Hotjar platform provided by Hotjar Ltd.
- Interaction with social networks and external platforms. This type of service allows you to interact with social networks, or other external platforms, directly from the pages of this Website.
Interactions and information acquired from this Website are in each case subject to the User’s privacy settings for each social network.
This type of service may still collect traffic data for pages where the service is installed, even when Users do not use it.
- Displaying content from external platforms. This type of service makes it possible to display content hosted on external platforms directly from the pages of this Website and to interact with them.
This Website uses Tracking Tools to measure traffic and analyse Users’ behaviour with the aim of improving the Service.
- Heat mapping and session recording Heat mapping services are used to identify which areas of a page are subject to cursor or mouse clicks in order to detect which of them attract the most interest. These services make it possible to monitor and analyse traffic data and serve to keep track of the User’s behaviour.
Some of these services may record sessions and make them available for later viewing.Hotjar Heat Maps & Recordings (Hotjar Ltd.) Hotjar is a heat mapping and session recording service provided by Hotjar Ltd.
- StatisticaI services contained in this section allow the Data Controller to monitor and analyse traffic data and serve to keep track of the User’s behaviour. Google Analytics (Google Inc.) Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google will use the Personal Data collected for the purpose of evaluating your use of this Website, compiling reports and sharing them with other services provided by Google.
Targeting and Advertising
This Website uses Tracking Tools to provide commercial content personalised according to the User’s behaviour and to manage, distribute and track advertisements.
- Remarketing and behavioural targeting. These types of services allow this Website and its partners to communicate, optimise and serve advertisements based on your past use of this Website.
This activity is facilitated by the tracking of Usage Data and the use of Tracking Tools to collect information that is then transferred to partners that manage remarketing and behavioural targeting activities.
Some services offer a remarketing option based on lists of email addresses.
Activities that do not fall into the previous categories
How to manage preferences and give or revoke consent
There are various ways to manage preferences related to Tracking Tools and to give or withdraw consent, where necessary:
Users can manage preferences related to Tracking Tools directly through their device settings – for example, they can prevent the use or storage of Tracking Tools.
Thanks to specific browser or device functions it is also possible to remove previously saved Tracking Tools.
Other Tracking Tools present in the browser’s local memory can be removed by deleting the browsing history.
Locate the settings related to the Tracking Tools
Users can, for example, find information on how to manage cookies in some of the most popular browsers at the following addresses:
Users may also manage certain Mobile Tracking Tools by disabling them through the appropriate device settings, such as mobile advertising settings or tracking settings in general (Users may consult their device settings to find the relevant one).
Initiatives of the advertising industry for the management of consent
Notwithstanding the above, Users are informed of the possibility of making use of the information on YourOnlineChoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Giappone) or other analogue services. This service supports the management of tracking preferences for the majority of advertising tools. The Data Controller recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance also provides an application called AppChoices that helps Users to control behavioural advertising on mobile applications.
Data Controller contact email: email@example.com
Given the objective complexity of identifying tracking technologies, Users are invited to contact the Controller should they wish to receive further information regarding the use of these technologies on this Website.
Definitions and legal references
Personal Data (or Data)
Personal Data consists of any information that, directly or indirectly, also in connection with any other information, including a personal identification number, can identify a physical person or make it possible to identify them.
This is information collected automatically through this Website (or by third-party applications integrated in this Website), including: IP addresses or domain names of the computers used by Users to connect to the Website, Uniform Resource Identifiers (URIs), the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status response from the server (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal aspects of the visit (for example, the time spent on each page) and the details of the path followed within the Application, with particular reference to the sequence of pages visited, to the parameters related to the User’s operating system and to the User’s IT environment.
The individual who uses this Website which, unless otherwise specified, coincides with the Data Subject.
The physical person to whom the Personal Data refers.
Data Processor (or Processor)
Data Controller (or Controller)
The physical or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data and the instruments to be used, including any security measures relating to the operation and use of this Website. Unless otherwise specified, the Data Controller is the owner of this Website.
This Website (or this Application)
The hardware or software tool through which the Personal Data of the Users is collected and processed.
The Service provided by this Application as defined in the relevant terms (if any) on this site/application.
European Union (or EU)
Unless otherwise stated, any reference in this document to the European Union shall be deemed to extend to all current Member States of the European Union and the European Economic Area.
Cookies are Tracking Tools which consist of small pieces of data stored in the User’s browser.
By Tracking Tool we mean any technology – eg. Cookies, unique identifiers, web beacons, integrated scripts, e-tags and fingerprinting – which allow users to be tracked, for example by collecting or saving information on the User’s device.
This privacy statement is drawn up on the basis of multiple legislative systems, including Articles 13 and 14 of (EU) Regulation 2016/679.
Last modified: 27 August 2020